Filed Under (B2B eCommerce) by Godard Abel on 07-14-2010
This is a re-post of an article on DemandGenReport.
Over the past decade, BtoC eCommerce has changed the landscape of selling products as leaders like Amazon.com have brought eCommerce to the mainstream — and the numbers are growing.
A 2009 survey of online consumer behavior conducted by Harris Interactive found that 48% of US online adults say that they are now conducting more online transactions than they did in the past. In the UK, the number is even higher as 53% of online adults say they are making more purchases online, with the ability to compare products and prices cited by 74% of these as the main reason. Read the rest of this entry »